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Importance Of UI/UX Design In The Development Of Mobile Apps

What is meant by usability and why is it important for user interface design?

Know about the importance of user interface design in app development.

“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs

If you are a startup then you must know the importance of user interface design in your mobile or web application. Building websites and mobile applications, nowadays, are essential for businesses because people only tend to trust companies with a reasonable online presence.

Besides, if customers can’t reach you, they can’t rely on you and in this digital age, customers want immediate connection. So even if you have a website, understanding the user is crucial and important in interactive designing. Your website should entice customers to engage.

Keep in mind that UX – user experience for mobile applications is as important as it is for a website. You should have a mobile application that can convert visitors into full-time customers, increasing your revenue in the process. Therefore, you need to focus on the importance of app design and take into account the important features of user interface design. 

No doubt we can find many pre-made mobile app UI design templates but how do you mold those ready-made designs to better communicate with your customers is the real deal. A word of advice? Nothing can beat a design developed from the ground up.

The importance of user interface design and user experience (UX) go hand in hand, meaning, they are not exclusive of one another. Even though both UI/UX are not exclusive, doesn’t mean they are the same thing. They do have their differences. But what is the purpose of the mobile user experience? UX is more focused on how things work whereas the purpose of user interface design is to make the entire design look simpler, intuitive, and engaging through visual elements.

So whether it is a website or a mobile application, the interface should have a user-centric design. 

According to studies, people form 75% of their judgment on a website’s credibility purely on its aesthetics. But also know that a good UI with poor UX will not give you what you desire. Similarly, a good user experience with a bad interface can not result in an optimal application. Get both on-point and you will have exactly what you want since both UI/UX  branding plays an important role.

List of Various Types of User Interfaces for Mobile Apps

Splash Screen 

Very first screen appears when you launch an application for not more than 3 seconds. Splash screens form the very first impression and attract the user’s interest. Try using exciting illustrations, punchlines, and visual elements to achieve optimal user experience.

Onboarding Screen

They are minimal tutorial screens that are only shown to the first-time users which tell them about their next steps, and about the basic features and functionality of the entire application to make the journey less complicated.

Home Screen

It’s the main screen of the entire mobile application. All the other screens are linked to the home page as it highlights the functional menu and the features. UI designers must understand the importance of designing the user interface of the home screen to make it more understandable and user-friendly.

Login and Profile Screens

There are lesser mobile applications that don’t need a login page, but many do. Therefore, make sure to steer clear of all the unnecessary distractions on the log-in screen. Consider UX and limit the information fields for customer convenience and be sure to integrate error messages in case of right/wrong information input. 

There are different types of UI screens used in different mobile applications, according to requirements such as eCommerce has its UI screens: checkout and product catalog similarly social platforms have varying screens but the basics (see above) stay the same. 

 What is Meant by Usability and Why is it Important for User Interface Design?

Usability is one of the most important components of user interface design and UX. According to the Interaction Design Foundation: “Usability” refers to the ease of access and/or use of a product or website. A usable interface has three main outcomes:

  • It should be easy for the user to become familiar with and competent in using the user interface on the first contact with the website. If we take a travel agent’s website that a designer has made well, the user should be able to move through the sequence of actions to book a ticket quickly.
  • It should be easy for users to achieve their objectives through using the website. If a user has the goal of booking a flight, a good design will guide him/her through the easiest process to purchase that ticket.
  • It should be easy to recall the user interface and how to use it on subsequent visits. So, a good design on the travel agent’s site means the user should learn from the first time and book a second ticket just as easily.

Usability in user interface design is important because it allows the user to complete tasks easily and efficiently on the website/mobile app without ambiguities and frustration. It is measurable since it lets you determine the success rate of the application such as if people are downloading and using your application, meaning the usability is good. 

Below you will find some pointers on the importance of user interface design, so let’s jump in. 

The Importance of User Interface Design

A Good UI Saves Time and Cost.

If you understand and regard the best UI/UX practices from the very start of your project, you may not need to revamp your application again and again which saves time and costs together. Also if you spend a considerable amount of time on UI design, the challenges during and after the launch will be lesser since customers won’t have any issues with the product. Because an immaculate product doesn’t need constant updates and maintenance. 

A Good UI Attract Users. 

At the end of the day, that’s all we need, ‘Customers’. According to Charles Eames, “The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” Good UI grabs the user’s attention and makes sure that they stay. But only an intuitive UI will be able to make users stick around. Therefore, when users land on your application, they should be hooked so that they come back as many times as they want. 

A Good UI Builds Your Brand.

Well, this one is a given. Regardless of the product or service you are offering, if you fail to consider customers, then chances are your brand won’t succeed. Therefore, the purpose of UI is to make the content (images, text, and other design elements) look more engaging and navigation; less complicated. User interface design helps the user to understand, thus increasing their satisfaction.

A satisfied client is more likely to return and recommend the brand to others. The positive reviews will as a result motivate you to further enhance the usability of your product to build good value and surpass the competition.

Talking about applications in the eCommerce industry, Amazon has one of the cleanest user interfaces. The products are easily navigable and the application is extremely user-friendly. 

We at W Tech, offer the most effective mobile apps that can definitely help in raising your brand’s awareness by applying important principles when designing.

Better UI could raise your website / mobile app conversion rate by 200%.

And better UX design could yield a conversion rate of up to  by 400% .

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