Introduction
Social Media Marketing
Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.
How can it bring value to your business?
Tactics
What social tactics are most effective?
Engagement
What are the best ways to engage your audience on social media?
Web Application
How do you measure the return on your social media marketing?
Tools
How do you find your target audience on social media?
Audience
A web application is created for interaction with the end user.
EXAMPLE
The fundamentals of each social media network by defining different strategies by different social media platforms.
Users: 1.73 billion daily active users worldwide
Audience: Generation X and millennials
Industry Impact: B2C
Best for: Brand awareness; advertising
Users: 1 billion monthly active users
Audience: Primarily millennials
Industry Impact: B2C
Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising
Users: 126 million daily active users worldwide
Audience: Primarily millennials
Industry Impact: B2B and B2C
Best for: Public relations; customer service
Users: Over 2 billion logged-in monthly users worldwide
Audience: Millennials, closely followed by Generation Z
Industry Impact: B2C
Best for: Brand awareness; entertainment, and how-to videos
Users: 367 million monthly active users worldwide
Audience: Primarily older millennials and younger baby boomers
Industry Impact: B2C
Best for: Visual advertising; inspiration
Users: 675 million monthly active users worldwide
Audience: Baby boomers, Generation X, and millennials
Industry Impact: B2B
Best for: B2B relationships, business development, and employment marketing
Steps to create a Social Media Marketing Strategy
Case Study
“Eric Siu” by Real Life Super Powers
Multi Social Media Channel Strategy
Brand: Single Grain
Founder: Eric Siu
It is never enough to have one forum to share your content. It takes multiple channels and platforms to build brand awareness. Single Grain uses the inherent knowledge of CEO Eric Siu to generate content that works across a number of platforms.
Single Grain publishes fresh new content on a multi-social media platform four times per week, offering in-depth information in 2,000-word articles. Other than that, they keep active and update on social media leveraging relationships through strategic collaborations and showing live webinars or hosting speaker events.
Lessons Learned:
Customers use different platforms, so you have to do the same if you want to reach them. People also respond differently to each platform, and by spreading yourself across multiple channels, you can reach them in a manner that they prefer. Repurposing your topics across all channels provides the most value from the content you create while saving you time and money.
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