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What is SEM

Search Engine Marketing, SEM refers to pay-per-click (PPC) advertising because of the paid search methods used. SEM is the process of increasing website visibility on search engine results pages through paid search advertising. The most commonly known and used paid search tool is Google Ads.


Do Businesses Who
Use SEM Need SEO

Yes. SEO is to make sure your site fast and user-friendly. You need this for SEM as well. If it isn’t, you’ll waste money on that click. Secondly, SEO is the long term marketing strategy. When you appear in more searches organically, you can focus your SEM efforts on other keywords to expand your reach.

Why is SEM important?

It creates Instant Brand Awareness

As stated, SEO and unpaid social media take time. Google says it can take up to a year for a quality site to scale the rankings. And your ability to do so depends on strategies applied and what the competition is doing. In contrast, SEM positions you at the top or bottom of page one. A business that has no current visibility or brand recognition can instantly get some attention.

It Reaches People in
the Right Place & Time

People use search engines because they’re looking for something. Being the one to deliver it, helps you build a trust bank account with that person. Even if that click doesn’t result in an immediate sale, it’s a touch point that furthers the person’s journey toward becoming a paying customer. If you have the right systems in place to turn this visibility into paying customers, that’s a huge impact on your revenues.

It Reinforces Name

When you get a new customer, you may think that person just discovered your account. But, it may have started a long time ago. A consistent presentation of your brand during that time helped turn a prospect into a paying customer. Recognition becomes familiarity. People notice brands they’re familiar with over brands they aren’t. They would rather spend a few more bucks on a familiar brands instead.

How do we do SEM services?

Business Evaluation & Site Analysis

We will determine what your current strengths and weaknesses are before developing and implementing a new SEM strategy. We will do research about your audience and understand their needs and interests. We’ll be able to attract them with marketing that means something to them and reach your business goal at the same time.

SEM Keyword Development & Goals

Without a solid keywords list, your SEM strategies are doomed. We will keep your audience interests in mind, as well as your own business. Great keywords are found in the common areas between these two. We will think about how your prospects search and the terms they might use. We will discover valuable terms that can drive traffic to your website. Regardless of your budget or goal, look for keywords that have:

  • Higher conversion rates.
  • Higher clickthrough rate (CTR) as it indicates greater ad relevance.
  • A strong correlation between CTR and conversion rates.

Other than keywords, we will check through your website and suggest it needs to be optimized which will convince people to convert or send them running for the exit. Conduct a thorough analysis to determine if your web pages need reworking to be compatible with SEM listings. If your website is not SEM friendly,we will help you to fix it to offer a smooth and enjoyable user experience.

Launch SEM Campaign

After we clearly define your business goals and we align the keywords by our keywords research with understanding who your target customers are, compile and analyze data about existing customers. It’s the time to upload the listing by:

  • Establish categories of keywords for all search engines.
  • Test the URLs for each keyword to ensure they point to the correct landing pages.
  • Review the copy to ensure that there are no errors and that each copy corresponds to its respective search listing.
  • Launch the campaign and be ready to watch the key metrics and prepare to analyze the results.
Post-launch optimization of SEM campaigns

A proactive, disciplined attitude to testing and monitoring is at the heart of any successful SEM campaign. After launching, we will keep a close watch on your keywords to see which terms deliver the results that are desired.  We identify the keywords analysis, and we adjust the bids accordingly. We will always track the keywords conversions over time to avoid you losing your potential conversions. 

Measure and Optimize the right metric

We will keep reviewing your data holistically, evaluating each digital touchpoint in relation to the big picture. We can measure the ROI of every tactic, and assess it in comparison to the average ROI on other campaigns across the Google network. We will keep your goals in mind when we optimize the campaign. By understanding the relation of key metrics to your business objectives, we can make changes to the right areas.


What Is SEM & How Does it Benefit Your Business

It’s a form of advertising that targets people when they’re searching for something in a search engine like Google. It’s an effective way to target potential customers and guide them to your website. Because SEM is so scalable, it’s always the perfect size for small businesses. It grows as you grow. But you can end up spending way too much in SEM if you don’t set goals and budget. It will cost you more if you don’t keep the quality score up. 

Want to get the most out of your small business marketing budget? Work with a company that can help you with your “what is SEM” woes by building and managing a smart SEM campaign. Contact us today.

Want to get the most out of your budget?

Work with a company that can help you with your “what is SEM” woes by building and managing a smart SEM campaign.

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