With the evolvement and revolution of smartphone and mobile technology, all businesses are now better off to go digital in order to survive in this modern competitive world. On the other hand, this also provides a huge opportunity for businesses to figure out the right solution to influence their customer purchasing behavior easily and allow them to have better informed of customers preference. Customer loyalty marketing platforms are one of these tools. These platforms allow businesses to get an edge over their competitors, reach customers and understand their customers well by providing incentives to maintain the relationship and gradually build up a loyal customer base.
What is Customer Loyalty?
Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct business. This is typically due to the delightful and remarkable experiences they have with that brand.
Helps to increase revenue
Customer loyalty is something all companies should aspire to simply by virtue of their existence. The point of starting a for-profit company is to attract and keep happy customers who buy your products to drive revenue.
Customers convert and spend more time and money with the brands to which they’re loyal to. These customers who spread their words to their friends and colleagues about those brands, too which drives referral traffic and word-of-mouth marketing.
Able to build trust between brand & customer
Customer loyalty also fosters a strong sense of trust between your brand and customers, when customers choose to frequently return to your company, the value they’re getting out of the relationship outweighs the potential benefits they’d get from one of your competitors.
What are Customer Loyalty Programs?
Customer loyalty platforms refer to any web-based tool that tracks and strengthens customer value after they make a purchase. This tool will normally lead to repeat purchase of customers. These platforms typically include :
- Engagement features
- Advocate marketing tools
- Customer loyalty rewards programs
Generally speaking, when someone mentions loyalty programs, they often refer to the point-based systems where customers gain credits for every spent they made, whether online or offline. The points accumulated can be redeemed for rewards or special additional discounts.
Looking for ways to retain your customers?
Come join us as merchant and get started with Yippy Loyalty!