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Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
Business Evaluation & Site Analysis
We will determine what your current strengths and weaknesses are before developing and implementing influencer marketing strategy. We will do research about your audience and understand their needs and interests. We’ll be able to attract them with marketing that means something to them and reach your business goal at the same time.
During our research phase, we will look into the type of influencers you’re interested in. We will determine your budget and goal to suggest you the best way by choosing the influencers like celebrities with massive followings or micro influencers with less than 2000 followers. We will gauge the contributions of influencer posts to your overall marketing goals.
Decide on goals and message
The two most common reasons for using influencer marketing are to elevate brand awareness and increase sales. However, instead of setting these broad targets as your two goals, it will be more effective to kick off on your strategy by honing in on what your brand’s needs are. Examples include increasing your customer base in a younger demographic, expanding into a new user group with a new product or utilizing influencers to talk about your brand values.
Find the right influencers and contact them
With a plan set around your network, goals and what types of influencers you want to target, we go back to researching to actually find the right influencers to work with. We will identify potential influencers that will fit your campaign and we will be in charge to approach them as well.
Launch the campaign
Influencers have the ability to reach very specific audiences. Instead of relying on thousands of followers, influencers will help you ensure a very targeted audience who is likely to be interested in your product reads and engages with the content. We will generate a guide of the posting content, posting times or ideas to the influencer to gain the best results of the campaign.
Review and change your strategy
Even if the influencer marketing campaign is ongoing, we still have pre-determined dates where we’ll measure its progress. We will keep tracking the results and compare how the posts perform.
ASOS created a #AsSeenOnMe campaign on Instagram that encouraged customers to post images of themselves wearing ASOS outfits. It worked not only to show off products but was also an excellent way to encourage user-generated content.
User-generated content (UGC) is genius as it is self-perpetuating, free, and also showcases a brand through the appreciation of its own customers. Using the hashtag allowed ASOS to share those posts on the ASOS Instagram feed.
The company took it two steps further by:
- adding product descriptions and numbers to the posts and
- providing a special #AsSeenOnMe section on its website so people could click it and find the product to purchase.
ASOS also uses influencer marketing to promote its latest products and styles. That is an excellent strategy allowing the company to create “fashion insiders” who can promote the brand. Insiders created a community where they engage with each other as well as tag each other in their posts.
User-generated content is an excellent way to have access to exceptional posts that will generate sales. Next, always use a branded hashtag in order to track these types of campaigns. Combine your UGC efforts with an influencer marketing strategy to forge strong relationships and build a community that will promote your product organically. Strong influencer relationships nurture your brand with authentic partnerships that promote and share.
Influencer marketing is increasingly becoming a necessity for marketers. Collaborating with influencers can help create online buzz about your brand. In addition, it can strengthen your brand’s reputation, improve audience engagement, and increase conversions.
Generalizing your approach to finding and making use of different influencers. One size doesn’t fit all influencers: tailor your approach to the specific influencer Simply looking at the popularity of the influencer. Influence does not only mean popularity. Remember that your goal is to elicit a particular action from your customers. Don’t automatically assume that the people with the most followers are the influencers of a niche.