Digital Marketing
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Traditional vs Digital Media
Traditional Media
Traditional media refers to advertising channels that have been used for decades. It includes radio, broadcast television, cable and satellite, print, and billboards. In fact, traditional advertising have been around for years, and it had success with traditional media campaigns.
Then, these are the tried-and-true methods that businesses have relied on for years. The media channels can be effective for many businesses. Furthermore, traditional media requires a large advertising budget. For that reason, the emerging popularity of new media, businesses are starting to diversify their marketing strategies to include less traditional mediums.
Digital Media
Digital media can best be described as digital channels that have gained popularity in the advertising industry in the last decade. A lot of people rely on their phones for everything so now, the new media has become an increasingly effective way to advertise.
It encompasses internet-based forms of advertising such as banner ads, social media, and apps. Since this form of media can be highly targeted, and it also allow the businesses to reach consumers as they enter their store. In example, using phone push notifications. In addition, targeted ads are another popular form of new media, if you’ve ever noticed advertisements related to your recent search history, you’ve encountered a targeted ads.
Traditional Media | Digital Media |
One-way conversation | Two-way conversation |
Focus on news and information | Focus on interaction among communities |
Interactivity is negligible | Interactive is high and viewable |
Poor analytics | Deep analytics |
Limited audience | Reach out maximum audience |
Global marketing | Target specific marketing |
Want to digitalize your business?
We are your partner in making the innovation decisions that drive growth for your organization by digital marketing.
Communicate
For the first phrase, we will connect with you by consultation with an expert in a specific topic, business, or industry for a call or an in-person meeting because we need to understand your goal before generating any plans.
Suggestion
Second, our experts with experience across industries will find and select the technologies that are right for our client. With this in mind, we always determine the best ways to leverage its relative strengths.
Planning
Third, we understand the landscape and evaluate the potential of our client, we will generate a marketing business plan. Our team also provide a competitive landscape to help our client understand its current position.
Monitoring
At the last phrase, We will monitor leading indicators to take action and follow the marketing business plan by developing the right way to reach our client’s goal. Overall, We analyse and make improvements for the best result for our client.
How should we start?
It is always good to do some research before entering the competitive world of business. By accumulating some data from the market and also your competitor will allow you to gain a better insight of how you should start your business.
In fact, brand identity is crucial in order to let people recognize you and find your business.
Case Study
Brand: First Fruit Wellness Centre
First Fruit Wellness Centre expands to Three Locations through Social Media Engagement.
Converting followers to lead is one of the major challenges of any marketing campaign. This wellness centre had a unique and personal take on social media marketing by engaging with followers one-on-one and developed close relationships with potential customers online.
First Fruit wellness Centre have a unique marketing challenge: they need to show their client that there is a need for them. Therefore, they need to be able to reach out to those who are interested in improving their health and show the value of their services before customers walk in the door.
Most of the social media campaigns are primarily based on the idea of brand awareness, making it well-known that your business is open and available. They went a step further by actively engaging their followers asking them questions about their client’s health and their goals. After that they also encourage their client come to the centre and see what it could do for them.
Even so, for larger enterprises, this type of constant one-on-one interaction might seem taxing. By a brick-and-mortar wellness centre, these personalized interactions ultimately led to leads.
Key aspects of their marketing strategy included the following:
- Building Out Their Content Marketing
It was through content marketing that the First Fruit Wellness Centre was able to initially build an audience. Indeed, engagement campaigns cannot work without followers already available. Posting interesting content, and interacting with similar brands were the first step towards building First Fruit Wellness Centre’s social media campaigns. - Connecting Directly with Followers
When followers connected with First Fruit Wellness Center, the marketing team began to interact with their client immediately — asking them questions about their interests and their goals. However, this type of personal interaction is extraordinarily rare on social media today because they served the purpose of not only establishing relationships with customers. In the same way, this is also showing them that this company was different.
- Getting the Followers to Come In
Ultimately, to get leads the marketing team needed to get people in the door. Once relationships were sufficiently established, the marketing team of First Fruit Wellness Center encouraged potential customers to come in to find out more about the center and what it could offer to them. By bringing in leads in this fashion, nearly all of the nurturing was done through the online platform.
Despite the time commitment, these strategies are scalable. Many large brands most famously Wendy’s have extremely active social media accounts, through which they interact with customers and respond to customers regularly. Moreover, it is the type of ongoing interactions, relationship building, and lead generation that the marketing team engaged in.